When doing digital marketing and SEO, it is essential to check whether you are up to date with the latest guidelines of SEO and keyword research.

Choosing the Right SEO Keywords That Work

For long in the history of SEO, keyword research remained an essential part of both website planning and content optimization.

Now, keyword research has more relevance in terms of social media optimization and also other forms of digital marketing. Moreover, smart marketers make use of keyword research findings in email marketing too.

However, when it comes to choosing the right key terms for Google SEO, it is always a troublesome task.

There a lot of changes frequently happening in terms of search behavior like the algorithms, search guidelines, and also the patterns web searchers use to find relevant information. Considering these facts, if you want your web pages, email marketing campaigns, and content marketing initiatives to reap optimum results, you need to do keyword research in a better way.

This guide will help you to understand the nuances of modern-day SEO and keyword research. The objective is to make the readers understand keyword research best practices and the challenges in searching for the right keywords to improve content creation and promotion.

So, What’s the Big Deal With Keywords?

Just picking any words to be your site’s keywords that the search engines use to understand your site and have visitors actually find your info will not work.

The importance of  keywords and researching the best ones are:

Keyword research is the function of identifying the most relevant terms which people used to enter into the search bar to find the most relevant web pages. On the other hand, these keywords help marketers to use it for web page creation and content creation.

The need for keyword research

As we have seen before, keyword research is a crucial aspect of search engine optimization. Keywords are considered to be very important in terms of SEO ranking, which Google also use to rank your webs page in the SERPs (search engine result pages).

If you get them right, then Google also will understand what your pages are all about, which makes it easier for the bots that crawl your website to list it accordingly and show it upon relevant search results.

Ideal keyword research will help the marketer to reach to customers by finding the most relevant topics to be included in their content strategy.

Once if you know what the target audience is most interested in, then it comes easier for providers like Philadelphia keyword fyrebird to optimize your website content for it and delivery the most needed answers for them.

All in all, keyword research may support not only content creation but comprehensive promotional and marketing activities like social media marketing, email marketing, affiliate marketing, and more.

Essential keyword research will also enable the better administration of the paid campaigns like pay per click advertising and also competitive research methodologies.

Checking your effectively against that of your business competitors may help you to be more focused and target on a refined content strategy.

There are many tools also available to help you in competitive keyword research and also to ensure the effectiveness of keyword utilization on your webs presence.

The relevance of keyword research in the current times

Many people are doubtful about the relevance of keyword research in the times of modern-day digital marketing. However, experts say that keyword research is still one of the most important elements of digital marketing, but now how it had been done back in 2006 at the early stage of SEO.

Over the last few years, the primary objective of doing keyword research has been shifted to more organic search performance than using artificial measures to push your pages on top of the search results.

In fact, many such SEO and keyword strategies during the early stage of SEO are now considered to be black-hat techniques, which will adversely affect your search engine performance overall.

At one time in the past, the quality of the content was not so important as the density of the apt keyword, which is not so now.

Some other web search hallmarks also to be considered now are:

Understanding various keyword types

It is important to understand the fundamental principles o classifying the keywords before doing keyword research. To better define, you can split them into the head, body, and long-tail keywords.

LSI (Latent Semantic Indexing)

Another common term while thinking of keyword research is semantic keywords, which are primarily related to the concept of LSI, which is something like the search engines using to identify what the actual user intent is.

Say for an example, if you are searching “Titanic,” then the search engine bots will use the context-based decision making to provide you with more relevant search terms in order to decide if they are looking for any information about the ship or want to get details of the movie, Titanic.

LSI helps the search engines to offer more relevant and in-depth search results which will be beneficial or the users. They LSI keywords; however, and widely used in website content lately.

You can see the power of LSI in action by checking the auto-complete results which you enter a name o phrase into Google search. This list may ultimately change as you keep on adding more words and phrases.


Genelia is the chief editor at Bloggingrepublic.com and manages our Content Writing projects. She is an avid freelance writer / editor with 8+ years of experience in working with top notch online publication viz. Huffpost, IB Times and Yahoo.

Latest posts by Genelia Timothi (see all)


This content was originally published here.

 

About Our Reviews, Blog Posts, and Recommendations

Thanks for checking out our reviews, product recommendations, and blog posts! Here's a quick note about the reviews, recommendations and blog posts that I add to this site.

For products that are not my own - I usually purchase the products before I start a review or provide a recommendation. In addition, some product vendors provide me direct access to their products in order for me to properly complete my reviews. However, I absolutely DO NOT make any promises to them regarding the results of my tests or what I will write in my review.

Therefore, if you click a link that takes you to a sales page for a paid product for sale, then the link may be an affiliate link that I may be paid a percentage of the sales price should you decide to invest in it.

 

The conservative political advocacy group Americans for Prosperity is calling on lawmakers to block attempts by President Trump to impose tariffs on Mexico. The group’s president, Tim Phillips, joined CBSN’s “Red and Blue” Tuesday to discuss.

As most of us are self-employed – the reality is that these tariffs will hurt our clients, customers and ourselves down the line.

You see, the first thing people are going to start eliminating when they are forced to save money and spend less – are online products and services.  Indeed, people will have to suck it up and pay more (as the true costs of the tariffs will be passed down) for some of their basic needs.

So, are these tariffs just political threats from the President as part of his way of brokering deals?

source

This content was originally published here.

 

About Our Reviews, Blog Posts, and Recommendations

Thanks for checking out our reviews, product recommendations, and blog posts! Here's a quick note about the reviews, recommendations and blog posts that I add to this site.

For products that are not my own - I usually purchase the products before I start a review or provide a recommendation. In addition, some product vendors provide me direct access to their products in order for me to properly complete my reviews. However, I absolutely DO NOT make any promises to them regarding the results of my tests or what I will write in my review.

Therefore, if you click a link that takes you to a sales page for a paid product for sale, then the link may be an affiliate link that I may be paid a percentage of the sales price should you decide to invest in it.

 

Unless you’ve been sleeping for the past 10 years, you probably know that the regular joe business owner would kill to know what it takes to get more customers using the limitless potential of online marketing.

With all the young computer whizzes out there these days, you’d think it’d be no difficult task to find qualified help in this department, but the truth is that a lot of business owners already feel intimidated by their lack of knowledge. And to compound the problem, many have been scammed by wannabe marketers already.

If you actually have the skills and are looking to pull together some bread for your web project – or even start up an extremely profitable side business – you may be wondering just how to land some of these big juicy clients for yourself.

1. Infiltrate the Local Biz Networking Scene

A lot of offline marketers start at the bottom, hoping to pull a few small-time clients here and there and slowly build up their reputation, but why not go right for the jugular?

Read books like Alan Weiss’s “Million-dollar Consulting” to learn what it takes to be perceived as a true pro, start building a real business presence, and get out in the community networking.

The Chamber of Commerce is probably the best place to start if you want to build a real marketing firm. You can also make your mark at local networking groups, Kiwanis, and Toastmasters.

Get in there and tell people what you can do!

2. Direct Mail Campaigns

Online sales campaigns might be all the rave, but direct mail is still pulling in huge figures, and it may be perceived as more legit to someone who isn’t used to conducting online. Showcase your marketing creativity with a bulky mail package right into your prospect’s hands and start reeling them in.

These campaigns can cost, but if you target the right clients, each closed deal can equal tens of thousands of dollars a year.

3. Team Up With a Center of Influence

Instead of slow-paced networking, go right for the gold. Determine centers of influence whose current clients could benefit from what you do and introduce yourself.

Examples may include computer tech consultants, web designers, accountants, and lawyers. It’s in their better interest to point clients in the right direction, but perhaps you can win them over by offering to handle their campaigns free if they rave about you to whoever will listen. Then give them results worth raving about!

4. Pro Bonos for Nonprofits

If you decide to start out doing pro bono work to build a portfolio, garner testimonials, and get some word-of-mouth, don’t start with small fish business owners who aren’t taking their own companies seriously. That’s no man’s land.
Do it the right way. Solicit non-profits who want web marketing or design work done and build your portfolio with them. Most will be happy to scratch your back in return.

Once you’ve got a few under your belt, don’t overlook nonprofits as clients either. Many have very sizable budgets.

5. Put Your Skills to Use!

A lot of off-liners only focus on getting clients from offline sources, and this is somewhat understandable given the suspicious many biz owners have of the industry. But many do it because they don’t have the skills they profess to have.

If you do, put those skills to work and show your clients what you’re made of by overcoming their reservations and getting their attention in the online world. Show your stuff.

Even if you’re still building skills, your own marketing campaigns are a great place to hone them to better serve future customers. So get out there and sell. There’s a lot of money to be made if you’ve got what it takes.


This content was originally published here.

 

About Our Reviews, Blog Posts, and Recommendations

Thanks for checking out our reviews, product recommendations, and blog posts! Here's a quick note about the reviews, recommendations and blog posts that I add to this site.

For products that are not my own - I usually purchase the products before I start a review or provide a recommendation. In addition, some product vendors provide me direct access to their products in order for me to properly complete my reviews. However, I absolutely DO NOT make any promises to them regarding the results of my tests or what I will write in my review.

Therefore, if you click a link that takes you to a sales page for a paid product for sale, then the link may be an affiliate link that I may be paid a percentage of the sales price should you decide to invest in it.

 

Social Networking is really a lifestyle.

Everyone networks. Networking is really a prime opportunity to build business and personal relationships that can actually benefit you in the long run.

Regardless if you are searching for an insurance broker, an auto mechanic or even a consultant,  everyone always asks friends, family, and associates for recommendations.

If you approach networking with your lifestyle, it needs a much more structured, deliberate approach.  However, it ultimately comes from the following:

  • interacting with  people outside your comfort zone
  • increasing your circle of influence and contacts
  • gathering all the relevant information
  • connecting with “decision makers” who you are in contact with

However, not properly networking as described above, your contact network is going to slowly increase – or not going to increase at all.  This will begin to limit your potential networking exposure.

In addition, when we are in prosperous economic times, Social Networking is even more important. This is the time when most people are in a much better mood and more comfortable expanding their circle of friends – because people in good times, feel better about themselves and want to share their good times with others.

So, let me ask you…

What steps would you follow to increase your circle of influence and networking – with the goal of increasing your contacts and influence?

Below are some strategies you can start implementing to strengthen and having a prosperous social network of influence.

 

LISTENING SKILLS ARE CRITICAL

In today’s society, you have to be able to effectively communicate – remembering that communication is a two-way street:  Listening and Speaking.

Listening can help you solve your, or other’s problems and concerns – as well as starting and improving relationships.  You have to improve your listening skills by paying attention to others without interrupting them as well as without judgment of what they are saying.

Focus on giving the other person your undivided attention while directly facing them with direct eye contact at all times.

You have to always keep an open mind and not exhibit any types of behavior that resembling your judging people.  You can think about what the person said later on – but make sure you don’t interrupt them. Such interruptions can easily cause the other person to lose their own train of thought – leading to them getting frustrated and wanting to get away from you as soon as possible.

Another strategy is to repeat back exactly what was just said to you. This lets the other person know you were listening and clearly understood what they were talking about.


THE IMPORTANCE OF PROPER COMMUNICATION

Communication is much more than the words coming out of your mouth.  Your self-expression skills become paramount to achieving prosperous social networking.

The objective of communication is always to express thoughts, ideas, and feelings to others.

Your verbal communication needs to clearly focus more on your ability to communicate and share your message and views with others – in a way that they can understand and react to.

Expressing yourself in a clear and concise way has a lot to do with HOW You say something – rather than WHAT you said.

Also, keep in mind that your tone, facial expressions, and body language account for nearly 93% of your communicated message. The actual words you speak represent the remaining 7% of what you said.


INCREASING YOUR EXPOSURE

Exposure is the most critical part of any type of networking.

It’s imperative that you and your business are well known to prospects. Increasing your exposure only happens when you step outside your comfort zone and current circle of influence and contacts.

However, you should immediately start focusing on meeting people that are most likely to have interest in you and your business or opportunity.  For example, there is no purpose in networking with plumbers if you know nothing about plumbing…they will see you a mile away as someone that may just be wasting their time.

You can start meeting and networking with at seminars, conferences, trade fairs, exhibitions, online networking sites, etc. In other words, start networking with people that are in the same type of business or niche that you are in. This way, you will have instant credibility if you communicate properly – as well as learn to listen to the other person as well.

People love to talk about themselves and their successes. This gives you a lot of “data” to use when building that coveted relationship with them.

And remember, the first time you meet someone, pay close attention to their appearance, body language, and demeanor.  This allows you to adjust your own posture to make the other people feel more comfortable and not over or underwhelmed by you.


FOLLOWING UP

As humans, we all have a tendency to lose focus on things and people that just do not appeal or interest us.

This is something you should never do.

You see, Networking is more about the followup than the initial contact. You have to stay in touch with your new social and networking contacts immediately because most people are always on the go or very busy.

Staying in touch is not hard, as a simple email or text message will do. Just avoid spamming and knowing when to stop your followup and communication.  This keeps you from being labeled as a pest, pushy or spammer.

There are several things you can and others that you should not do when following up with new Social Networking Contacts.

Try to followup within the nest24 hours.  This can be via email, text, social media or phone call.  If you can actually establish the best way to follow up or even communicate with your new contacts – ask them at the end of your initial meeting or discussion.

 

IN SUMMARY

Making Social Networking a strength and priority of yours can dramatically increase your social following and help make you and your business more prosperous.

The more you can increase your circle of influence and social contacts, the better your network will grow and help you achieve your business and personal goals.

 

About Our Reviews, Blog Posts, and Recommendations

Thanks for checking out our reviews, product recommendations, and blog posts! Here's a quick note about the reviews, recommendations and blog posts that I add to this site.

For products that are not my own - I usually purchase the products before I start a review or provide a recommendation. In addition, some product vendors provide me direct access to their products in order for me to properly complete my reviews. However, I absolutely DO NOT make any promises to them regarding the results of my tests or what I will write in my review.

Therefore, if you click a link that takes you to a sales page for a paid product for sale, then the link may be an affiliate link that I may be paid a percentage of the sales price should you decide to invest in it.

 

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