When doing digital marketing and SEO, it is essential to check whether you are up to date with the latest guidelines of SEO and keyword research.

Choosing the Right SEO Keywords That Work

For long in the history of SEO, keyword research remained an essential part of both website planning and content optimization.

Now, keyword research has more relevance in terms of social media optimization and also other forms of digital marketing. Moreover, smart marketers make use of keyword research findings in email marketing too.

However, when it comes to choosing the right key terms for Google SEO, it is always a troublesome task.

There a lot of changes frequently happening in terms of search behavior like the algorithms, search guidelines, and also the patterns web searchers use to find relevant information. Considering these facts, if you want your web pages, email marketing campaigns, and content marketing initiatives to reap optimum results, you need to do keyword research in a better way.

This guide will help you to understand the nuances of modern-day SEO and keyword research. The objective is to make the readers understand keyword research best practices and the challenges in searching for the right keywords to improve content creation and promotion.

So, What’s the Big Deal With Keywords?

Just picking any words to be your site’s keywords that the search engines use to understand your site and have visitors actually find your info will not work.

The importance of  keywords and researching the best ones are:

Keyword research is the function of identifying the most relevant terms which people used to enter into the search bar to find the most relevant web pages. On the other hand, these keywords help marketers to use it for web page creation and content creation.

The need for keyword research

As we have seen before, keyword research is a crucial aspect of search engine optimization. Keywords are considered to be very important in terms of SEO ranking, which Google also use to rank your webs page in the SERPs (search engine result pages).

If you get them right, then Google also will understand what your pages are all about, which makes it easier for the bots that crawl your website to list it accordingly and show it upon relevant search results.

Ideal keyword research will help the marketer to reach to customers by finding the most relevant topics to be included in their content strategy.

Once if you know what the target audience is most interested in, then it comes easier for providers like Philadelphia keyword fyrebird to optimize your website content for it and delivery the most needed answers for them.

All in all, keyword research may support not only content creation but comprehensive promotional and marketing activities like social media marketing, email marketing, affiliate marketing, and more.

Essential keyword research will also enable the better administration of the paid campaigns like pay per click advertising and also competitive research methodologies.

Checking your effectively against that of your business competitors may help you to be more focused and target on a refined content strategy.

There are many tools also available to help you in competitive keyword research and also to ensure the effectiveness of keyword utilization on your webs presence.

The relevance of keyword research in the current times

Many people are doubtful about the relevance of keyword research in the times of modern-day digital marketing. However, experts say that keyword research is still one of the most important elements of digital marketing, but now how it had been done back in 2006 at the early stage of SEO.

Over the last few years, the primary objective of doing keyword research has been shifted to more organic search performance than using artificial measures to push your pages on top of the search results.

In fact, many such SEO and keyword strategies during the early stage of SEO are now considered to be black-hat techniques, which will adversely affect your search engine performance overall.

At one time in the past, the quality of the content was not so important as the density of the apt keyword, which is not so now.

Some other web search hallmarks also to be considered now are:

Understanding various keyword types

It is important to understand the fundamental principles o classifying the keywords before doing keyword research. To better define, you can split them into the head, body, and long-tail keywords.

LSI (Latent Semantic Indexing)

Another common term while thinking of keyword research is semantic keywords, which are primarily related to the concept of LSI, which is something like the search engines using to identify what the actual user intent is.

Say for an example, if you are searching “Titanic,” then the search engine bots will use the context-based decision making to provide you with more relevant search terms in order to decide if they are looking for any information about the ship or want to get details of the movie, Titanic.

LSI helps the search engines to offer more relevant and in-depth search results which will be beneficial or the users. They LSI keywords; however, and widely used in website content lately.

You can see the power of LSI in action by checking the auto-complete results which you enter a name o phrase into Google search. This list may ultimately change as you keep on adding more words and phrases.


Genelia is the chief editor at Bloggingrepublic.com and manages our Content Writing projects. She is an avid freelance writer / editor with 8+ years of experience in working with top notch online publication viz. Huffpost, IB Times and Yahoo.

Latest posts by Genelia Timothi (see all)


This content was originally published here.

 

About Our Reviews, Blog Posts, and Recommendations

Thanks for checking out our reviews, product recommendations, and blog posts! Here's a quick note about the reviews, recommendations and blog posts that I add to this site.

For products that are not my own - I usually purchase the products before I start a review or provide a recommendation. In addition, some product vendors provide me direct access to their products in order for me to properly complete my reviews. However, I absolutely DO NOT make any promises to them regarding the results of my tests or what I will write in my review.

Therefore, if you click a link that takes you to a sales page for a paid product for sale, then the link may be an affiliate link that I may be paid a percentage of the sales price should you decide to invest in it.

 

I also would like to give a disclaimer before you dive into this blog post that I am only making reference based on my personal experiences, so your opinion is not up for debate. I will be focusing on Payment Plans and Online Launches.

Let’s jump right in.

Payment Plans
The first time that I started offering payment plans was back in 2011. The main purpose of me doing this was so I could charge more money (At least, what I thought was more money) and I needed money coming in every month to pay bills. It was for my graphic design services.

Based on the clients I had at the time $500-$2,000 was a stretch for people to make the payment in full. To process the payment plan, I would take whatever balance they had and divide it into 6 months or 12 months. I had monthly payment plans as low as $13. Yep, you read that correctly.

Collecting payments was a pain because every month people wanted to act like they did not know when their payment was due. Can you imagine e-mailing someone about a freaking $13 payment? When I look back at this, I wish I had someone to guide me, but you live, and you learn. Now let me carry on.

After all of my contract payments came to an end, my cashflow was not so great and I did not want to deal with small payments ever again. It was time to take my business online, but before I did, I needed a job.

At this time, I had been self-employed for six years and recently married. I guess I would say pink notices on the door was my best friend. I took on the job as a Marketing Manager at a local mega church. I stayed there for about five months before I decided to quit.
During this time, I studied what the big dogs were doing, and I knew that in order to have a successful business your company needed cash flow (in other words money coming in consistently.)

Hell, it’s the only reason that people don’t leave their jobs. The consistent paycheck every 1st and 15th or every two weeks.

I started my online business in 2013, and I got my first online sale on April 18, 2014.
I started offering bigger contracts, which were $5,000 and $10,000. These packages either came with Just Coaching or Coaching & Branding. My background as a Professional Photographer and Graphic Designer came in handy for my Branding Career. I also knew how to help my clients market themselves because of experiences from my past and all the research and investments that I made over time.

All of these CLIENTS NEVER MISSED A PAYMENT AND IF SO, IT WAS LESS THAN 72 HOURS. What I noticed about these types of clients where the ones who are willing to invest more money, I never had issues with. They made other investments if needed and they were more committed to Building Their Brand.

So, as my business continue to grow, I expanded my coaching program from 1 on 1 to a Signature Program at the time it was called Building Big Brands. Building Big Brands is now an Agency. I still offer my signature program but now as three separate programs (Planned for Profits, Branding that Pays, and The Art of Lead Attraction).

When I launched my program as a group program, this is when I started back having payment issues. The monthly payments ranged from $97-$197.

Let me tell you about the three types of people who invest at this level.

    • I Got the First Payment Sally– This is the client who makes the first payment, but falls off the face of the earth when it’s time to get the other payments. They don’t even try to pay and typically never finish.
    • I Must Try It Mia- This is the client who runs thru your program, never finishes it and will blame you for not getting results. She follows you on social media but don’t want to be on your email list. She thought that if she invests with you that you would reveal all of your secrets. Little do she know, you have to do the freaking work! She may just downplay the program altogether to not make herself look good.
    • I Will Commit Debra- This is the client who makes payments on time and actually becomes a raving fan. She show up to all the calls and come with questions. She raves about you on social media, and she wants the world to know how amazing the program is.

I can tell you from experience that I get the I Got The First Payment Sally or I Must Try It Mia most of the times. I am going, to be honest with you. Payment Plans only works if you have an admin that can release you out of it. If you are the only one working in your business, I would suggest not accepting payments from people for programs or services under $600. I have collected a lot of payments in my day and I can tell you that programs and services under $600 with a payment plan will attract these types of people.

I have decided to work with only 2 types of people.

  1. They have the resources to pay in full for my offerings that range from $1-$600. If that person needs a payment plan for an investment at this amount, I would most likely keep it moving. I believe it’s a statistic that says when you don’t offer payment plans that you leave 20% on the table. Well, I guess I would have to leave it on the table because I don’t want 20% of a headache that comes with it.
  2. They have to invest over $1000 with me and must sign a contract. People at this investment level pay on time and I have found rarely quit. They are the most committed and they most likely will do the work.

The Online Launch
Instead of going on and on about this. I actually shared a post on my Facebook Page that speaks to this. Please review the photo below.

I believe that people should be honest about the money that they make online. I have seen people max out credit cards and spend their life savings with these frauds who claim to make them rich. Some would say that it’s the client fault, and they are correct, and I say this because most people don’t research before they make investments with people. Google, Forums, and People will tell you the truth about these programs and services before making significant investments.

If you have made it to the end and you are reading this sentence, please let me know what your biggest takeaway was and how will you offer payment plans for your business? I hope this was helpful and if you have questions, please come and join our free 3B Insider’s Club at www.3binsiders.club for more updates.

Thanks so much for reading and until next time talk with you soon.

This content was originally published by Audria Richmond and can be found here.

 

About Our Reviews, Blog Posts, and Recommendations

Thanks for checking out our reviews, product recommendations, and blog posts! Here's a quick note about the reviews, recommendations and blog posts that I add to this site.

For products that are not my own - I usually purchase the products before I start a review or provide a recommendation. In addition, some product vendors provide me direct access to their products in order for me to properly complete my reviews. However, I absolutely DO NOT make any promises to them regarding the results of my tests or what I will write in my review.

Therefore, if you click a link that takes you to a sales page for a paid product for sale, then the link may be an affiliate link that I may be paid a percentage of the sales price should you decide to invest in it.

 

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